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A colorful candidate for governor

January 31, 2002

Paul Clinton

Local electronic components maker Nick Jesson is prepared to spend $9

million, if that's what it takes, to get himself elected governor.

Jesson, who owns three manufacturing businesses in Huntington Beach,

has entered a crowded field of Republican challengers hoping to face off

against Democratic Gov. Gray Davis.

He'll knock heads with six other Republicans seeking their party's

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nomination at the convention in early February.

"I'll spend what it will take to win," the 51-year-old Jesson said.

Big spending isn't foreign to the race for the state's highest office.

In the 1998 primary, Davis spent $8.4 million to defeat Jane Harman, who

raised $16.2 million, and Al Checchi, who raised $40.8 million.

And don't expect the checkbooks to stay closed among Jesson's leading,

formidable opponents -- former Los Angeles Mayor Richard Riordan,

Secretary of State Bill Jones and businessman Bill Simon.

Jesson has tacked up signs along Beach Boulevard and other major

thoroughfares urging voters to "Stop Agenda 21" and vote for him.

The pledge to spend a portion of his own personal fortune does give

Jesson more credibility than the handful of other Republican candidates,

including Newport Beach resident Edie Bukewihge, who are expected to

raise little or no money, political analyst Mark Petracca said.

However, Jesson will have to reach a large audience, Petracca said.

"You can't do it at the local level," said Petracca, the chair of UC

Irvine's political science department. "Bringing $9 million to the table

is nice, but putting up signs in Newport Beach and Irvine isn't going to

win you the governor."

So far, Jesson is billing himself as "the true conservative" in the

race -- pro-life, supportive of Second Amendment gun rights and opposed

to government taxation.

Jesson wants to abolish state-collected income tax and the California

Franchise Tax Board.

Jesson has criticized Davis' management of the budget, saying the

governor is ignoring $424 million in reserve funds when he talks about

the looming shortfall.

In his 2002-03 fiscal year budget, Davis said the state would face a

$12 billion deficit due to a slumping economy, the energy crisis and

other factors.

"The governor has been very forward and honest about our budget," said

Roger Salazar, a Davis spokesman. "We're going to have to make some tough

cuts and do some borrowing to make it through this year."

Jesson's cryptic opposition to Agenda 21 on his campaign signs is a

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