More than a million people visited Huntington Beach for the first time last year via the Internet.
"That's a lot of eyeballs on our website," said Doug Traub, chief executive and president of the Huntington Beach Conference and Visitors Bureau. The bureau logged 1,058,000 unique visitors to its website in 2006, compared to a scant 2,200 five years earlier. A unique visitor is someone who may access a website several times but is counted only once. Typically, it is the preferred method of measuring Internet traffic.
Neighboring cities are also tracking visitors to their bureaus' websites. In 2006, 1.66 million people visited the Anaheim/Orange County Visitor & Convention Bureau website, a 23% increase from 2005, according to the bureau's communications manager Nicky See. The bureau covers both Anaheim and the entire county.