Shaggy-haired tweens in tank tops and board shorts sat in front of white iMacs taking Photo Booth pictures and checking out merchandise online in a motel room lined with surf boards from several decades.
A tanned, long-haired teen sat on a longboard as he flew down the motel's hallway, and a handful of people clad in sunglasses lounged in a side yard decked out with sand, AstroTurf and old-school travel trailers.
Huntington Beach resident Noah Caprio sat in the side yard with his helmet on and his bike on the ground next to him. It was his first trip to the Motel No Tell, but he said he can already see himself spending his whole summer there.
"It's really cool," the 13-year-old said. "I pretty much wish everything was like this in Huntington Beach."
Nike 6.0 has stripped down and revamped a small beach-side motel and transformed it into an action-sports hangout for Huntington Beach residents and the thousands of visitors who will swarm the city Friday for the U.S. Open of Surfing.