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In The Pipeline: An endless amount of potential

September 08, 2010|By Chris Epting
  • Andrew Pereira stands in the space where EFF is currently taking shape.
Andrew Pereira stands in the space where EFF is currently… (HB Independent )

"The buffet will be about 100 feet long and will extend down that way."

Andrew Pereira, a local entrepreneur, is guiding me through the vast space of a single-story structure that seems to stretch for miles. The building is adjacent to the Thomasville Home Furnishings store at 7227 Edinger Ave. in Huntington Beach, and though it is hot and sunny outside, inside it is cool and dark and small earthmovers are clearing mini-mountains of dirt.

Construction workers are making like busy bees throughout the complex, welding, hammering, sodering and, in general, converting the empty space into something Pereira hopes will help transform the city — or at least this part of the Edinger corridor.

But I ask to ask again. A 100-foot buffet?

I heard right.

Welcome to the extreme (and extremely big) world of Endless Food & Fun (EFF), which opens this fall. The brainchild of Pereira (who lives, along with his wife, Bettina, and two teenage sons, in Huntington Harbour), EFF, by design, will be unlike any other establishment here in Surf City (or any place else, for that matter).

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Peeling back the oversized blueprints at a drafting table in the middle of the complex's staging area, Pereira is giddy as he indicates where everything will go.

"This is where 'Delicioso!' will be built — that's our high-end dining establishment.

Then, the buffet extends all the way down there, and it will be bigger than anything you've ever seen in Vegas. The two laser tag arenas are back here, and all of the themed rooms go along this wall."

Looking at it today, it's hard to imagine how it will all look, but it is on track to open in late November, a mind-bending, $4-million family entertainment complex that will cater to just about anyone. But it's especially for families that are looking for a night of affordable fun (and lots of good food).

In its "endless" arcade area, EFF will features the newest and most cutting-edge redemption games available (adjacent to an "endless" gift shop where players can redeem their winnings for prizes).

Once you load up at the endless buffet, guests will be able to sit and eat in an array of places, including the Play Ground Room (for young kids), the Idol Room (where you will be able to play your favorite instrument or sing some karaoke), the Score Board Room (kind of a sports bar environment) or the Surfs Up Room, which will be dedicated to the history of Huntington Beach.

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