It's about something else, too. In honor of Veterans Day, all proceeds raised at the event will go to charities that benefit servicemen and women. Admission is free, but registration for each car is $30.
Von Holle, a Vietnam veteran, has worked on fundraisers for veterans before, but the Surf City Beach Cruise is his first time organizing a benefit himself. He and Nance chose the date because it came after the peak period for beach activity and didn't conflict with any other car shows, then realized that the date coincided with Veterans Day. The Marines will provide a series of military vehicles and also send a Color Guard and conduct a Toys for Tots drive.
"Being a veteran, I had a lot of friends who were wounded and went through it like I did," said Von Holle, who ran for City Council this year. "So I wanted to give back some respect."
Nance and Von Holle had about 200 cars registered late last week, with entrants coming in from around the West Coast. After the seven-day forecast showed that Saturday would be a warm day by the beach, the phone began ringing almost nonstop, Nance said.
Now, the organizers predict anywhere from 350 to 500 cars in the parking lot area by Pacific Coast Highway and Beach Boulevard. Ten of those cars will be supplied by Nance, who has run his shop at 18331 Enterprise Lane for 25 years and operates it with his wife and two sons.
D&P Classic Chevy takes shells of vintage cars and equips them with modern interiors. The oldest car in the shop dates back to 1937, while the majority are from the 1950s through 1970s. Often, Nance said, his customers are wealthy older people looking to buy the car they couldn't afford in their youth.
"We give you the car you always wanted," he said. "Maybe the rich kid in high school had a '69 Camaro."
If You Go
What: Surf City Beach Cruise
Where: Beach parking lot, Pacific Coast Highway and Beach Boulevard, Huntington Beach
When: 8 a.m. to 5 p.m. Saturday
Cost: Free admission, but $30 to display a car
Information: (714) 375-0889 or http://www.surfcitybeachcruise.com