Greer's OC: Each item like a small piece of history

November 09, 2011|By Greer Wylder

Yoki Shop recently relocated to a new store in Newport Beach on the Coast Highway. The shop is the brainchild of its owner and founder, Jeff Yokoyama, a longtime surf industry veteran who designs Generic Youth, Yoki's Garden and Pidgin Orange clothing lines. They're based on three tenets he strongly believes in: design, make and sell different.

Purchasing a Yoki Shop apparel item is like taking home a piece of history, whether it be an iconic USC football jersey repurposed into a skirt for Yoki's Garden; a beach towel that once traveled to a tropical beach and is now a pair of hip shorts or a hoodie; or an interior designer bolt of fabric that's been made into a cool Generic Youth jacket.

Yokoyama is committed to non-waste, repurposing materials and manufacturing local. The collections are mostly made from salvaged materials, and many are one of a kind. Stop by the new store to pick up a hoodie, tank top, hat, boardshorts, tees, aprons, popular Fight On Fingers, logo apparel and more.


Yoki Shop is open 9 a.m. to 5 p.m. Monday through Friday; 11 a.m. to 4 p.m. Saturday at 2429 W. Coast Hwy., Suite 102 in Newport Beach. For more information, call (949) 650-5511 or visit

Free lunch for veterans

Soprano's, a favorite local Italian restaurant in Costa Mesa, is honoring veterans this Friday by offering veterans or anyone currently in the military a complimentary lunch from 11:30 a.m. to 2:30 p.m.

Soprano's offer fresh Italian recipes handed down from the owner, Brooklyn-born Joe Morano's Italian grandmother. Favorite menu items include penne alla Joe's Nana, lightly breaded eggplant and fresh ricotta with housemade marinara sauce; and penne con sarge with sliced grilled chicken and sundried tomatoes in a light cream sauce flavored with tarragon and cognac.

Also choose from antipastis, insalate, hot and cold sandwiches on Italian baguettes, homemade calzones, pastas, entrée specials and fresh made-to-order pizzas.

Soprano's is open for lunch 11 a.m. to 2:30 p.m. Monday through Friday and dinner 4:30 to 10 p.m. Monday through Sunday at 2400 Newport Blvd. in Costa Mesa. For more information, call (949) 645-8515.

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