The new line at Affliction Clothing in Seal Beach features the most hopeful of designs for the most devastating of causes.
Inside the front entrance of the store at 1799 Apollo Court are mannequins sporting men's and women's versions of a blue T-shirt that features a white heart and the words "Seal Beach—Support In Love."
Affliction has sold about 1,200 of the shirts since they went on sale in late October.
But none of the proceeds go to the store. Affliction designed the $20 shirts along with the Seal Beach Police Department, and all money raised goes to the single survivor and the family members of the Oct. 12 Salon Meritage shooting.
Eight people, including Huntington Beach residents Laura Elody and Lucia Kondas, died in the massacre, the worst in Orange County history. Suspected shooter Scott Dekraai, also from Huntington Beach, pleaded not guilty in November.
"We have people who come in and thank us for doing a fundraiser," said Rachel Cooper, a member of Affliction's public relations team. "We have people who put the shirt on in the dressing room and want to wear it out of the store."