"A cement-covered marshmallow."
That's how Katherine Coones describes her husband Rusty, a 6-foot-5 biker bear of a man who, despite what some might consider to be an intimidating presence, is disarmingly warm and engaging.
On Goldenwest Street right near the 405 Freeway is Illusion Motorsports, the world this couple (along with Rusty's business partner, Rodrigo Requejo) has been building for more than a decade. They call it "the premier motorcycle customizing shop of Orange County," and after a tour, it's obvious why.
Though they'll do tune-ups and other bike maintenance here, it's the design and building that they're primarily focused on. Several dozen bikes in various stages of creation and design are on display, including one $80,000 beauty that Rusty is customizing for a local businessman.
Over the thundering, metallic roar of motorcycle engines, Rusty beams as he leads our tour, stopping to kid with his employees and answer questions about works in progress.