Kyle Domer, owner of the cleverly named Phoney Baloney's, a vegan sandwich shop in Irvine, is passionate about his food.
After his parents' divorce when he was a young man, he gained about 45 pounds from eating fast food and had health issues.
In college, ready for a change, he talked to people who recommended he try a vegan diet.
This meant cooking at home. He soon found that he enjoyed it and in just four months lost the weight and was feeling much better.
Experimenting and creating new recipes also excited him.
He began to think about starting a vegan restaurant with a good price point but it took eight years before everything fell into place. He had business experience but none in the food industry. So he wisely started small. When what had been a juice bar in Custom Bodies Fitness became available, he jumped at the opportunity.