A street-level window showcasing a solitary painting.
This is the scene that greets people who pass Current, Innocean USA's recently christened art gallery, in downtown Huntington Beach.
"We had an internal contest asking our employees to submit names for the gallery space," Executive Creative Director Greg Braun said in an email. "Two of our employees submitted the name Current, which is very fitting for our agency philosophy. The name Current was inspired by the powerful regenerative force of the flow of water in the Pacific Ocean — which is center to everything we do creatively here at Innocean."
According to Braun, staff brainstormed ideas about how to use an available storefront window space and decided on an employee-run community art gallery. Previously, the full-service advertising agency has partnered with artists, including Pinky Taylor, Marina DeBris, Alex Chiu and others.
Working with Downtown Huntington Beach Art Walk, Innocean hosts an open house to mark the start of each exhibit and welcomes the public to the agency's production studio to observe additional works of art on display.
