While Huntington Beach restaurant Slapfish has endured the typical trials and tribulations of a new business, its owners are now reeling in success and ready to cast a wide net into the Middle East.
On a recent afternoon, founders Andrew Gruel and Jethro Naude reminisced about the days when all they had was enough money for a few food trucks and the ambition to establish a profitable and environmentally sustainable food franchise.
The co-owners recalled the time in 2011 when a food truck broke down on the 405 Freeway during gridlock traffic and the day their cooks had to make sandwiches in the vehicle as they were driving to an event.
"Ah, good times," Gruel said while Naude laughed.
Despite early hiccups, the trucks eventually made the business partners enough money to allow them to give up the road and in 2012 open a restaurant in the Newland Shopping Center, off Beach Boulevard and Adams Avenue.