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'Everything we do is pro-vinyl'

Record Store Day should prove to be a scramble for the medium that offers the purest sound.

April 17, 2014|By Anthony Clark Carpio
  • Steven DeZwart, 45, of Garden Grove looks through vinyl records accompanied by his son Andy, 5, bottom center, at Dr. Freecloud's Record Shoppe in Fountain Valley on Tuesday.
Steven DeZwart, 45, of Garden Grove looks through vinyl… (KEVIN CHANG / HB…)

To vinyl collectors, Record Store Day is the equivalent of Christmas morning. And with the seventh-annual event being celebrated Saturday, audiophiles will flock to their local record store to try to get their hands on great deals and limited-edition LPs and Eps, some of which are only available that day.

The hundreds of rarities include Nirvana's 7-inch single "Pennyroyal Tea" / "I Hate Myself and Want To Die," which the band never released because of frontman Kurt Cobain's death in 1994; a clear vinyl reissue of The Notorious B.I.G.'s last studio album, "Life After Death"; a 7-inch EP split between The Cure and Dinosaur Jr.; and a triangle-shaped, 10-inch glow-in-the-dark record from soul singer Mayer Hawthorne.

Stores in Orange County are preparing for hordes of music fans.

Factory Records in Costa Mesa will sell thousands of $1 used records in the parking lot. Owner David James plans to bring out a box of rare and expensive vinyl, and is holding a raffle that will give the winner a five-minute head start on Record Store Day shopping.

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"We take it a step beyond what a lot of the other stores do," he said.

Over at Dr. Freecloud's Record Shoppe in Fountain Valley, owner Ron Dedmon will have a smaller, $1 used record sale and incorporate live DJ sets.

"It's going to be open to all styles of music, as long as it's on vinyl," he said. "Everything we do is pro-vinyl. That's kind of our push here."

At Sound Spectrum in Laguna Beach, owner Jim Otto is planning to give away records, CDs and posters.

Independent music label and record store TKO Records in Huntington Beach plans to press copies of The Beltones' "On Deaf Ears," which was released only on CD in 1998, employee James Allison said.

Port of Sound Record Shoppe in Costa Mesa is stocking up on the Record Store Day releases.

"Sales and all that are great, but we want to please everybody," employee Kim Conlan said. "We've got connections with just about everybody, so we're telling everybody that we should have at least one of every title, if not more."

Ordering highly sought records is the toughest part for owners, since so many stores are competing to sell the small-batch releases.

"I'll order 10 copies of The Doors' 'Strange Days' and I'll get two, or maybe I'll get 10," Otto said with a laugh. "When people call, we try to do our best, but it's kind of part of the independent spirit of Record Store Day."

Record Store Day was conceived in 2007 by independent shop owners in San Francisco.

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