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By Purnima Mudnal | October 13, 2006
Santa Cruz is fighting back. Turning the tables on better-known Huntington Beach, a Bay area law firm has filed suit saying the "Surf City USA" trademark obtained by Huntington Beach Visitors and Conference Bureau is invalid. The firm is also asking the California Superior Court to cancel the bureau’s pending trademark applications. "It’s a very weak trademark," said Ted Herhold, partner with Palo Alto-based Townsend and Townsend and Crew LLP. The suit is on behalf of Noland’s on the Wharf and Shoreline Surf Shop.
BUSINESS
By Michael Alexander | October 3, 2007
The lawsuit over the “Surf City USA” trademark that has sparked a major rivalry between Huntington Beach and Santa Cruz over the title may soon be settled. The Huntington Beach Conference and Visitors Bureau and a surf shop owner in Santa Cruz have been negotiating a settlement for six weeks and have kicked their talks into high gear over the last week, bureau President Doug Traub said. Traub said he could not discuss the terms of the offers and counter-offers, adding that any settlement would be confidential.
BUSINESS
By Purnima Mudnal | October 19, 2006
Santa Cruz is fighting back. Turning the tables on better-known Huntington Beach, a Bay area law firm has filed suit saying the "Surf City USA" trademark obtained by Huntington Beach Visitors and Conference Bureau is invalid. The firm is also asking the California Superior Court to cancel the bureau's pending trademark applications. "It's a very weak trademark," said Ted Herhold, partner with Palo Alto-based Townsend and Townsend and Crew LLP. The suit is on behalf of Noland's on the Wharf and Shoreline Surf Shop.
NEWS
By Kelly Strodl | January 4, 2007
As the cities of Huntington Beach and Santa Cruz remain mired down in legal combat over the Surf City U.S.A. brand, a group of motorcycle enthusiasts will make their second journey up the coast on a mission of peace when the two cities may need it the most. During 2006, the light-hearted rivalry turned ugly when the Huntington Beach Conference and Visitors Bureau secured trademark rights over the Surf City U.S.A. trademark. Santa Cruz responded with a lawsuit challenging the patent's credibility.
NEWS
By CHRIS EPTING | May 10, 2007
"What's in a name?" wrote Shakespeare. If the playwright was residing in Huntington Beach today, a few lawyers would let him know, that's almost for sure — thanks to a battle over a slogan and a small T-shirt shop. Maybe you're aware of the lawsuit being stoked like fire-pit embers on a midnight beach; a line in the sand drawn between our own Huntington Beach and an upstart from the north, Santa Cruz. Some background: In 2004, Doug Traub, president of the Huntington Beach Conference and Visitors Bureau, filed 12 trademark applications with the U.S. Patent and Trademark Office giving Huntington Beach exclusive rights to promote itself as Surf City USA. Traub's plan also included the creation of a boatload of Surf City USA branded goods and services, like clothing, bicycles, financial services and volleyballs.
NEWS
By: Dave Brooks | September 1, 2005
Most of the world's problems can be solved over a can of peaches and a warm campfire. Just ask Ike, the hero from "Tapping the Source" a great novel on 1970s surf culture by Kem Nunn. Although the book is set on the gritty streets of "old Huntington Beach," one scene in the novel has Turner sneak up to Santa Barbara with surfer-turned-biker Preston to trespass on to The Ranch, an outlaw surf-spot famous for its long waves and reliable point break.
NEWS
By: | September 24, 2005
A charge of violating a state law on possession of medical marijuana was dropped Thursday against an advocate who helped get the law passed. The Burbank City Attorney's office dismissed a citation against Valerie Corral for allegedly not having proper identification that allowed her to carry marijuana under the state's Compassionate Use Act. Corral, of Santa Cruz, was cited July 27 when she was found with 5 grams of marijuana at Bob Hope Airport. A conviction on the citation carried a penalty of a $100 fine, the state's lowest misdemeanor, Alvarez said.
SPORTS
October 30, 2008
Nat Young of Santa Cruz edged out Chris Waring of Seal Beach on Sunday to win the Assn. of Surfing Professionals (ASP) World Qualifying Series (WQS) 4-Star O?Neill Cold Water Classic in great 4-to-6-foot surf in front of his home crowd at Steamer Lane in Santa Cruz. Micah Byrne of Huntington Beach reached the semifinal round of the competition before being eliminated, but he did win the Macy?s CA Trifecta Surf Series based on his performance in Santa Cruz. His equal fifth-place finish gave him enough points ?
NEWS
By By Dave Brook | December 15, 2005
Group of bikers plan to ride from Huntington Beach to Santa Cruz in an attempt to end a dispute over `Surf City' claim.It's a mission that's part peace, part chopper -- and plenty of exhaust. Hoping to end the "surf" war between Huntington Beach and Santa Cruz, local accountant and biker Dan Traxler is launching a good-will motorcycle ride from Orange County to the Monterey Bay. Traxler is an active member of the Christian Motorcycle Assn., and said he hopes the caravan of several dozen riders will patch up the decades-old dispute over which city is the true Surf City, U.S.A.
ARTICLES BY DATE
SPORTS
October 2, 2013
O'Neill is calling on the public to help determine four wild cards for the O'Neill Coldwater Classic Invitational at Steamer Lane (Santa Cruz), Nov. 6-10. Billy Hopkins, 21, and Quinn McCrystal, 23, both of Huntington Beach, are among eight finalists in contention for a wild-card spot. The other six finalists are Dylan Goodale, 22 (Kilauea, Hawaii); Chris Foster, 23 (Kapaa, Hawaii); Andrew Jacobson, 18 (Malibu); Kalani Robb, 36 (Sunset Beach, Hawaii); Kilian Garland, 26 (Santa Barbara)
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SPORTS
October 30, 2008
Nat Young of Santa Cruz edged out Chris Waring of Seal Beach on Sunday to win the Assn. of Surfing Professionals (ASP) World Qualifying Series (WQS) 4-Star O?Neill Cold Water Classic in great 4-to-6-foot surf in front of his home crowd at Steamer Lane in Santa Cruz. Micah Byrne of Huntington Beach reached the semifinal round of the competition before being eliminated, but he did win the Macy?s CA Trifecta Surf Series based on his performance in Santa Cruz. His equal fifth-place finish gave him enough points ?
FEATURES
By RICK FIGNETTI | June 18, 2008
It’s that time again, as the National Scholastic Surfing Assn.’s National Championships started this week. The top amateurs have flown in from all parts of the country to compete in America’s premiere show case. The event started at Salt Creek on Wednesday and will run there till Saturday. A couple-day break then it cranks up again at Lower Trestles in San Clemente. National titles are on the line; some former winners include: Kelly Slater, Taylor Knox, Kalani Robb, C.J. and Damien Hobgood, Andy and Bruce Irons, Bobby Martinez and Freddy Boy. In the big-time open men’s Lahaina’s, four-time national champ Granger Larsen is a favorite, winning the Hawaiian conference.
NEWS
By Michael Alexander | April 9, 2008
A representative of an open-government group is threatening to sue the Huntington Beach Conference and Visitors Bureau if it doesn’t release the terms of a legal settlement over its Surf City USA trademark. Rich McKee, president emeritus of Californians Aware, said the bureau has an obligation as a public entity to release the terms of its agreement with the owners of Noland’s on the Wharf and Shoreline Surf Shop in Santa Cruz following the trademark lawsuit. But bureau officials say they can’t, trapped by a confidentiality agreement and a judge’s order.
BUSINESS
By Michael Alexander | October 10, 2007
The lawsuit over the “Surf City USA” trademark that has sparked a major rivalry between Huntington Beach and Santa Cruz over the title may soon be settled. The Huntington Beach Conference and Visitors Bureau and a surf shop owner in Santa Cruz have been negotiating a settlement for six weeks and have kicked their talks into high gear over the last week, bureau President Doug Traub said. Traub said he could not discuss the terms of the offers and counter-offers, adding that any settlement would be confidential.
FEATURES
By Michael Alexander | June 6, 2007
Tom Jones has dragged himself out of poverty and neglect, been a champion prizefighter and run across the country at the rate of a marathon a day. After all that and more, it's hard to imagine that the Huntington Beach man's fazed by anything. But none of those feats involved sharks. Jones is training to do yet another unprecedented feat: traversing the entire California coast under his own power on a 14-foot paddleboard starting in late August, passing Santa Cruz in the height of shark season.
NEWS
By CHRIS EPTING | May 10, 2007
"What's in a name?" wrote Shakespeare. If the playwright was residing in Huntington Beach today, a few lawyers would let him know, that's almost for sure — thanks to a battle over a slogan and a small T-shirt shop. Maybe you're aware of the lawsuit being stoked like fire-pit embers on a midnight beach; a line in the sand drawn between our own Huntington Beach and an upstart from the north, Santa Cruz. Some background: In 2004, Doug Traub, president of the Huntington Beach Conference and Visitors Bureau, filed 12 trademark applications with the U.S. Patent and Trademark Office giving Huntington Beach exclusive rights to promote itself as Surf City USA. Traub's plan also included the creation of a boatload of Surf City USA branded goods and services, like clothing, bicycles, financial services and volleyballs.
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